Jordan Gold Marketing Blog Spring 2024

Have you ever stared at a blank pricing sheet, paralyzed by the fear of setting the wrong price? You're not alone. Pricing is a delicate dance between covering your costs and attracting customers. But what if there was a way to approach pricing strategically, with a foundation that sets you up for success? This is where building the price foundation comes in. It's the crucial first step in arriving at a final price that's profitable, competitive, and reflects the true value you deliver. The Cornerstones of Your Price Foundation: Cost Analysis: It all starts with understanding your bottom line. This includes fixed costs (rent, salaries) and variable costs (materials, labor) associated with producing and selling your product or service. Knowing your total cost per unit is the non-negotiable starting point. Competitor Research: Don't exist in a vacuum! Analyze your competitors' pricing strategies. Are they leaders or followers? What features do they offer at differen...

So, you're diving into the world of marketing, and things are going well! You've wrapped your head around branding, product positioning, and the 4 P's. But then, your professor throws a curveball: Service Marketing . Suddenly, it's not just about catchy slogans and sleek packaging. Welcome to the world of the intangible! Fear not, marketing warriors! Service marketing might seem different, but it's just as powerful. In fact, it unlocks a whole new dimension of customer connection. Here's a breakdown of what you need to know: The Intangible Challenge: Unlike physical products, you can't hold a service in your hand. Think about a haircut, a hotel stay, or a financial consultation. These services are all about experiences. So, how do you market something you can't see or touch? The Answer: The 4 I's of Services: Service marketing tackles this challenge by focusing on four key characteristics: Intangibility: We addressed this already – the servic...

Innovation isn't just about creating groundbreaking inventions; it's about constantly improving and reimagining existing products to better serve our needs. Adidas heavily invests in user research, conducting surveys, focus groups, and wear-testing to understand consumer needs and preferences.  They utilize technologies like Fit Scanner to provide personalized sizing recommendations and Bio Print for creating 3D-printed midsoles that adapt to individual foot shapes.  Adidas actively integrates emerging technologies in their products, like utilizing recycled materials, incorporating smart features in shoes, and exploring digital manufacturing techniques. Adidas leverages data from various sources, including sales figures, customer feedback, and athlete performance data. They consistently invest in research and development, exploring new materials and business models.  Adidas fosters many partnerships with athletes, designers, and other companies allowing for more cutting-e...

Super Bowl 2024 Ads: A Touchdown for Creativity The 2024 Super Bowl wasn't just about the game; it was also a showcase for some of the most creative and entertaining advertising of the year. From celebrity cameos to hilarious concepts, brands brought their A-game to capture the attention of millions of viewers. Here's a quick analysis into some of the highlights from this year's Super Bowl Nostalgia: Classic characters and themes made a comeback, with Budweiser bringing back the beloved Clydesdales and Popeyes capitalizing on the hype for the new season of "The Mandalorian" with their "The Wait is Over" ad featuring Ken Jeong. Humor: From celebrities like Ben Affleck and Jennifer Lopez in a hilarious Dunkin' Donuts commercial to unexpected pairings like Jason Momoa and the cast of Scrubs in a T-Mobile ad, humor was a key ingredient in many successful commercials. Tech Makes its Mark: Technology brands like Google Pixel and E*Trade showcased their ...

Navigating the Global Marketing Arena: A Perspective on Super Bowl Ads In the ever-evolving landscape of global marketing, businesses are constantly seeking innovative ways to capture the attention of a diverse and interconnected audience. One platform that consistently attracts a massive viewership and serves as a melting pot of creativity is the Super Bowl. Beyond the exhilarating game itself, the Super Bowl has become synonymous with another spectacle – the highly anticipated and often talked-about commercials. Super Bowl ads have transcended their initial purpose of merely promoting products during a football game break. They've become cultural phenomena, sparking discussions, trends, and even controversies. The impact of these ads goes far beyond the borders of the United States, resonating with audiences worldwide. Opinion on Super Bowl Ads in the Global Context While Super Bowl ads are undeniably powerful and reach a massive global audience, the question arises: Are they wor...

Hello. Welcome to my first post for Spring 2024 Marketing. My name is Jordan Gold. I am eager to delve into the intricacies of marketing techniques that propel certain companies to success while others falter. My interest is particularly significant as I contemplate the idea of establishing my own business in the future. I am currently pursuing business admin. My long-term passion lies in fashion design and wish to venture into in the future. Throughout this course, my enthusiasm extends to sharing not only what captivates me, but also delving into aspects that might not be as captivating and exploring the reasons why. I look forward to articles that exemplify commendable marketing strategies, as well as those that fall short, offering my perspective on what alternative approaches could have been employed. I look forward to sharing valuable insights and foster discussion about the field of marketing, with a particular focus in the context of business aspirations in fashion design. ...