Unraveling the Secrets of Successful Product Development and Managing Successful Products w/ Adidas


Innovation isn't just about creating groundbreaking inventions; it's about constantly improving and reimagining existing products to better serve our needs.

Adidas heavily invests in user research, conducting surveys, focus groups, and wear-testing to understand consumer needs and preferences. They utilize technologies like Fit Scanner to provide personalized sizing recommendations and Bio Print for creating 3D-printed midsoles that adapt to individual foot shapes. 

Adidas actively integrates emerging technologies in their products, like utilizing recycled materials, incorporating smart features in shoes, and exploring digital manufacturing techniques. Adidas leverages data from various sources, including sales figures, customer feedback, and athlete performance data. They consistently invest in research and development, exploring new materials and business models. 

Adidas fosters many partnerships with athletes, designers, and other companies allowing for more cutting-edge products. 

Recently, Adidas acquired Runtastic. Runtastic is a fitness app company. By doing so, Adidas is demonstrating their commitment to expanding their reach beyond traditional footwear. Overall, by utilizing these techniques, Adidas is consistently bringing new innovative products and services to the market. If this continues, Adidas will ultimately continue to solidify their position as the leader in the footwear industry. 

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