Jordan Gold Marketing Blog Spring 2024

  The Tightrope Walk: Managing Marketing Channels and Supply Chains In today's dynamic business landscape, success hinges on a delicate balancing act: optimizing marketing channels to reach customers effectively while ensuring a smooth-running supply chain delivers those products on time. Both sides of this equation are crucial, yet they can often feel like opposing forces. Marketing's Allure: The Power of the Channel Marketing thrives on creativity and getting the word out. Marketers explore various channels – social media, influencer partnerships, targeted advertising – to build brand awareness and drive sales. This often means agility and reacting quickly to trends. Supply Chain's Grit: The Backbone of Delivery The supply chain, on the other hand, prioritizes efficiency and predictability. Its focus lies in sourcing materials, managing inventory, and ensuring production meets demand. Here, meticulous planning and risk mitigation are paramount. Finding Harmony: The Art of...

Have you ever stared at a blank pricing sheet, paralyzed by the fear of setting the wrong price? You're not alone. Pricing is a delicate dance between covering your costs and attracting customers. But what if there was a way to approach pricing strategically, with a foundation that sets you up for success? This is where building the price foundation comes in. It's the crucial first step in arriving at a final price that's profitable, competitive, and reflects the true value you deliver. The Cornerstones of Your Price Foundation: Cost Analysis: It all starts with understanding your bottom line. This includes fixed costs (rent, salaries) and variable costs (materials, labor) associated with producing and selling your product or service. Knowing your total cost per unit is the non-negotiable starting point. Competitor Research: Don't exist in a vacuum! Analyze your competitors' pricing strategies. Are they leaders or followers? What features do they offer at differen...

So, you're diving into the world of marketing, and things are going well! You've wrapped your head around branding, product positioning, and the 4 P's. But then, your professor throws a curveball: Service Marketing . Suddenly, it's not just about catchy slogans and sleek packaging. Welcome to the world of the intangible! Fear not, marketing warriors! Service marketing might seem different, but it's just as powerful. In fact, it unlocks a whole new dimension of customer connection. Here's a breakdown of what you need to know: The Intangible Challenge: Unlike physical products, you can't hold a service in your hand. Think about a haircut, a hotel stay, or a financial consultation. These services are all about experiences. So, how do you market something you can't see or touch? The Answer: The 4 I's of Services: Service marketing tackles this challenge by focusing on four key characteristics: Intangibility: We addressed this already – the servic...